Cam Camwell Volume 5 The English Midlands - Homelands / Railfilms
The Duchess Directory: The ultimate guide to Kate’s favourite fashion brands
Or how to compile a wardrobe like The Duchess of Cambridge's...
If you were allowed to have a good old root around inside Kate Middleton‘s closet, how many fashion gems do you think you’d find? There’s a plethora of McQueen, sure. Boxes andboxesof nude L.K. Bennett courts, obviously. But the Duchess Of Cambridge is also really good at introducing us to niche new brands that we would never previously have heard of (Aquatalia, anyone?).
She’s the ultimate fashion diplomat, whose impeccable style choices have been known to build bridges between nations (remember when she tactically wore Canadian-born British designer Erdem Moralioglu to kick off her royal tour in Ottawa, or wore this dress in Poland?), and the Kate Middleton effect leads to an instant sell-out of any item she wears.
‘There is no question that Kate choosing to wear Reiss has impacted our brand,’ David Reiss, Founder and Managing Director of Reiss told us. ‘We have noticed a significant increase in terms of brand interest and awareness globally, strengthening existing markets and attracting attention in markets we are yet to enter.’
Getting Duchess Kate’s seal of approval is the ultimate honour for any fashion brand, but the impact her endorsement can have on small businesses in particular has been known to literally see tiny labels launch into fully fledged companies overnight.
‘I was so excited the first time I found out that the Duchess had chosen to wear one of our dresses,’ Natasha Rufus Isaacs, co-founder of ethical fashion label Beulah told us.
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